

Welcome to the 2010 Middle East Coffee & Tea Convention
The Middle East's Leading Resource for all things about Coffee and Tea!

It is my sincere pleasure to announce an exciting collaboration between the Specialty Coffee Association of America (SCAA), the world’s largest organization of coffee professionals, and International Conferences & Exhibitions (IC & E), one of the Middle East’s oldest and well-respected management firms.
The SCAA is especially proud to be working with IC & E on developing the educational and training aspects of this unique program to further the recognition and development of the emerging specialty coffee and tea sector in this region. We know that together, we will be able to build a sustainable and growing market for now and for the years to come.
We look forward to a rich and productive experience as we move forward together to deliver this exceptional convention to the coffee and tea industry in the Middle East.
Ric Rhinehart
Executive Director
Specialty Coffee Association of America



